Emma transforms into Rarity from the doll line My Little Pony Equestria Girls!
About My Little Pony from Wikipedia:
My Little Pony is an entertainment franchise developed by Hasbro, originally as a toy line for girls. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D’Aguanno, and were produced in 1981. The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. These are referred to in the two most recent incarnations as “cutie marks.” My Little Pony has been revamped several times with new and more modern looks to appeal to a new market.
Following the original My Pretty Pony toy that was introduced in 1981, My Little Pony was launched in 1983 and the line became popular during the 1980s. The original toy line ran from 1983 to 1992 in the United States and to 1995 globally, and inspired animated specials, an animated feature-length film, and two animated television series. The first incarnation’s popularity peaked in 1990, but the following year Hasbro decided to discontinue the toy line due to increased competition. 150 million ponies were sold in the 1980s.
The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999. The brand saw a more popular revival in 2003 with toys that more closely resembled the original toy line, which sold approximately 100 million ponies globally by 2010. Hasbro launched the fourth incarnation of the franchise in 2010, which started with the animated series My Little Pony: Friendship Is Magic.
Emma’s Rarity look is inspired by Rarity a female human, a student from Canterlot High School, and one of the main and supporting characters in My Little Pony Equestria Girls. She represents the element of generosity. In My Little Pony Equestria Girls, Rarity first appears after Sunset Shimmer ruins Twilight Sparkle’s image at Canterlot High with an online smear video. Rarity pulls Twilight into an empty classroom and gives her a disguise.
Rarity and the rest of Twilight’s new friends are later revealed to have been driven apart by Sunset Shimmer; she is particularly bitter toward Pinkie Pie. When Twilight helps the five reconcile their differences, they help her get voted Princess of the Fall Formal. Rarity comes up with the idea of rallying the students by encouraging them to wear the Canterlot Wondercolts’ pony-eared headbands and tie-on pony tails.
When Sunset puts on Twilight’s crown and transforms into a “raging she-demon”, Rarity briefly channels the Element of Generosity and gains pony-like attributes.
According to a crew member, in an early draft of the movie, Rarity was the girl who unsuccessfully ran for Princess of the Spring Fling against Sunset Shimmer, but the final draft of the movie did not reveal this. The crew member also stated that “a couple of lines in the movie” still imply it. In the movie, Fluttershy mentions the unsuccessful candidate for Princess of the Spring Fling when she advises Twilight against running for Fall Formal Princess. Later in the movie, Rarity says she expects “some sort of apology for last spring’s debacle.
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